About Us

More than 30 years of rewriting MRM rules


Providing you with Increased visibility into your operations and actionable insights, allowing you to continually improve.


Informing you on drivers’ poor driving patterns and alerting you to non-compliant hours of service.


Increasing visibility of your assets to mitigate the potential for robbery and theft, while providing you with the tools you need to effectively recover those stolen goods.


Identifying vulnerabilities in your operations and providing tools to eliminate them and the fraud.

For more than 30 years, we’ve been rewriting the rules for Mobile Resource Management (MRM). In this time, we’ve come to intimately understand the needs of the market and have developed the tools, technology and services that respond to them. True mobile resource management is about more than providing data and statistics; it’s about continuously analyzing all of the incoming data and making sense of it.

Our innovative and reliable cloud-based software platform extracts and captures all of your organization’s critical data points – from your office, drivers, routes, points-of-interest, logistic-network, vehicles, trailers, containers, and cargo. It then takes the next and most important step, and analyzes it, converting raw data into valuable information.
What you get are actionable insights. The kind that substantially impact your bottom line to help you not only sustain your business, but profitably grow it.

The Pointer Advantage

Capturing it is one thing, creating actionable insights with it is where the real transformative value is. It’s our commitment and market-focused approach that allows us to help our customers reduce costs, protect assets, gain efficiencies, improve resource utilization, and minimize fraud.

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We understand that no two fleets are alike, just as every customer of ours is unique and treated as such. Our customers are our partners and assigned their own dedicate analyst whose singular task is to enhance the value of their business. That enables us to deliver precisely the information they require and that makes a real impact.

It’s our commitment and market-focused approach that allows us to help our customers reduce costs, protect assets, gain efficiencies, improve resource utilization, minimize fraud and most importantly: save lives by preventing accidents.

Pointer is part of the global Industrial Internet of Things company PowerFleet ® Inc (NASDAQ: PWFL).

PowerFleet is a leading global provider of wireless IoT and M2M solutions for securing, controlling, tracking, and managing high-value enterprise assets such as industrial trucks, tractor trailers, containers, cargo, and vehicle and truck fleets. PowerFleet is the result of the combination of I.D. Systems, Pointer Telocation Ltd., and Cellocator on October 3, 2019, when I.D. Systems acquired Pointer Telocation Ltd. and rebranded as PowerFleet Inc.

PowerFleet is headquartered in Woodcliff Lake, New Jersey, with offices located around the globe, and a technology innovation center in Israel. The Company’s patented technologies address the needs of organizations to monitor and analyze their assets to increase efficiency and productivity, reduce costs, and improve profitability.

Pointer Connect

Pointer Connect™ is the complete solution for fleet and asset owners, addressing all your operational or business needs. The business and operational insights provided by our advanced analytics SaaS solutions will allow you to streamline and harmonize every aspect of your business-critical operations and put you in complete control of your mobile resources.

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Start Connecting the dots